Joe Frade

joe-f-thumbFrade is a Marine Corps veteran and dedicated service industry professional. His love for the service industry originated from his military experience working in a fast paced team environment. This led him to working in multiple restaurant projects where he coined the term “handcrafted hospitality,” to describe his devotion to fresh ingredients and the guest experience.

He is the founder of The Liquid Courage Corporation, which provides beverage consulting and educational driven seminars. He studied Exercise Science at Portland State University and believes that “Life is about choice so don’t choose a job, choose a lifestyle.”